Why Humility & Authenticity
Go a Long Way
The story, the oldest and most enduring form of information sharing, is under siege. Trust has faded on many fronts. Faith in facts is being challenged. Many authority figures and institutions have lost sway. Social platforms have created a firehose of content that has left audiences overwhelmed, and turning off.
As marketers, we have a duty to help the world make sense of it all. At Canvas Worldwide, we believe the answer is to lean into humility, connecting brands with increasingly skeptical consumers through authenticity. That’s why Canvas CEO Paul Woolmington joined Hyundai’s CMO Dean Evans on an expert panel hosted by The Wall Street Journal to explore how the most influential global brands are working to overcome these challenges.