3 Initiative Execs Depart To Join Horizon-Innocean Venture

Three Initiative executives are jumping ship to join Canvas Worldwide, the joint venture media agency formed last year by Horizon Media and Innocean Worldwide. 

The firm’s charter clients are the sibling automotive brands Hyundai and Kia, which migrated from Initiative to the new shop as its charter clients. Those brands spend about $700 million annually on ads in the U.S.

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