The first Cannes Lions 360 live stream panel was less funereal and more life celebration. CEO Paul Woolmington led the discussion joined by CCO of INNOCEAN Eric Springer, CMO of Hyundai USA Dean Evans, Dann Saxton of VRLIVE and Hollywood director Peter Berg, on why ideas should start with "what" rather than "how" if you want them to live forever. 

View the 360° experience here.