Paul Woolmington Leads Panel at DPAA's Video Everywhere Summit
On November 1st, Paul discussed the role of brands in culture and society with Mark Ingall (Managing Director of Global Marketing at Citibank) and Bobby Jones (Co-Author of Good is the New Cool: Market Like You Give a Damn) at DPAA's Video Everywhere Summit.
The panel sought to answer questions such as: 1) How can brands be more purposeful? and 2) How do they best connect that purpose to culture and pop culture in particular?
Learn more about the event here.