Canvas Leads Discussions at MediaPost's Search Insider Summit
Steve Gibson, VP Group Director of Search led several lively panels and a discussion at MediaPost's Search Insider Summit. Watch the videos below:
1. Getting Triggered (Going Negative)
2. Combining Search and Shopping: Product Listing Ads
3. Optimizing New Search Platforms
Josh Jones, Senior Director of Digital Strategy for Annapurna also led the Keynote Q&A (Building Brands...In Two Weeks or Less) on Day 2 of the conference. He was interviewed by Steve Smith, VP, Editorial Director of Events at MediaPost on how Canvas helped Annapurna Pictures customize and integrate their search, YouTube, and social media plans to penetrate a customer mindset that often doesn't make their movie-going choice until the last second.