Cynthia Dickson Speaks at Portada and CNNEE's Multicultural Thought Leadership Breakfast
Portada and CNN en Español co-hosted a thought leadership breakfast for multicultural markets. Cynthia Dickson, Associate Director, Multicultural Strategy at Canvas shared her insights on a panel discussing best practices in addressing the Hispanic consumer.
Questions answered by the panel included: "To what extent do we understand who Hispanics are?" and "How do brands and agencies know exactly how to target Hispanic audiences?"
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