What Does Super Bowl Stardom Take? Paul Woolmington Weighs in with the Adweek Advisory Board

The Adweek Advisory Board - comprised of 24 leaders across marketing, media and technology, was asked to share their thoughts on what it takes to create the next viral Super Bowl sensation and whether it's worth it for brands to participate. Read more on Adweek to see what Paul Woolmington and other industry thought leaders have to say about the Big Game.