Teaming Up for "The Un-Adventurers"
Hyundai and Tastemade have partnered to create The Un-Adventurers, a four-part long-form television series. Each episode celebrates the stories of real people who leave their home state for the first time ever to embark on journeys they’ve always dreamed of. The series will debut on June 3rd across Tastemade’s streaming network. The Un-Adventurers was developed in collaboration with INNOCEAN USA and Canvas Worldwide, Hyundai’s advertising and media agencies of record, respectively.
Over 35 million Americans have never left the state where they were born. So, Hyundai set out to take some of them across state lines for the first time, showing them the power of travel and discovery beyond their comfort zone. Each participant has faced personal challenges that made travel unachievable and was nominated by a friend or family member to finally receive an opportunity for self-discovery and exploration.
Hosted by beloved commentator and Emmy-nominated producer, Selema ‘Sal’ Masekela, each episode of The Un-Adventurers will reflect on the subject’s heartwarming personal stories and explore why they’ve never left their hometown or state. Sal will then drive them on the road to personal growth and adventure with the ultimate road trip in one of Hyundai’s SUVs, including the Santa Fe, Tucson, Kona, and flagship Palisade.
“We are always thinking about our drivers and the different types of journeys they are taking in a Hyundai, from the daily work commute to life-changing adventures," said Angela Zepeda, Chief Marketing Officer, Hyundai Motor America. “While travel road trips may be on pause given our current situation, we are excited to partner with Tastemade to connect viewers to the personal and emotional journeys of these ‘Un-Adventurers,’ and to showcase the power of the automobile in experiencing what the world has to offer.”
The Un-Adventurers features inspiring real stories and characters, including Porsha, a single mom from Douglasville, GA who works for an airline cleaning planes, but has never traveled by plane herself. In episode one, viewers will see the journey from her hometown to Florida, where she dips her feet into the ocean for the first time. The second episode spotlights Jay, a devoted dad and aspiring stand-up comedian who builds up the nerve to not only get out of his state, but perform comedy in front of a live audience – including his family.
“When we were initially approached with this adventure series, we knew it required just the right partner to bring the idea to life with an inspirational twist,” said Jason Croddy, VP, Group Director of Brand Strategy for Canvas Worldwide. “With a proven track record of compelling storytelling, Tastemade was the ideal platform for the series given their unique strength in the streaming space, their ability to share stories across different media channels and platforms, and being a trusted voice amongst millennial audiences.”
The Un-Adventurers series will air across Tastemade’s streaming network, which is available on a wide range of platforms, such as YouTube TV, Samsung TV Plus, VIZIO SmartCast TVs, The Roku Channel, Comcast Xfinity X1, and more. The first episode will debut on June 3rd, followed by the second episode on June 10th. Two additional "un-adventurers" have been chosen for the final two episodes, which will be shot and completed once conditions are deemed safe to do so.