Canvas Names New Chief Investment Officer
Canvas Worldwide, the world’s second-largest independent agency as well as the fastest-growing media communications and services agency in North America, announced Madhavi Tadikonda will serve as the agency’s newest EVP, Chief Investment Officer, effective immediately. Tadikonda is being promoted from within the agency where she most recently served as SVP, Group Director of National Video Investment.
A seasoned media and marketing strategist, Tadikonda brings more than 20 years of experience to her new role. Prior to joining Canvas Worldwide, she held increasingly senior positions within the agency realm and has long been respected for her knowledgeable council and keen insights (leading her to often be cited as a woman of color to watch).
“Madhavi has consistently proven herself to be a fantastic leader who is well-respected within her team, across our agency, with our valued clients, and with all media partners,” noted Canvas Worldwide CEO Paul Woolmington. “As a strong female leader with diverse experience, I am proud to have Madhavi as a partner on our executive team. She is joining us at the right moment in our journey as we continue to expand and scale our business.”
“Canvas Worldwide has been home for the last five years and we have pulled off some amazing work as a team,” said Tadikonda. “I look forward to challenging my team to push even more boundaries in the years ahead as we continue to future-proof Canvas Worldwide, and our industry overall, on behalf of our clients.”
Tadikonda joined Canvas Worldwide in the agency’s early days and is known for driving innovation while carefully balancing transparency and effectiveness. In her new position, Tadikonda will oversee all Investment Teams within Canvas Worldwide, including nearly 100 team members.
“Madhavi is an incredible partner to NBCUniversal and her clients alike,” said Laura Molen, President, Advertising Sales and Partnerships at NBCUniversal. “In our work together, she has continuously shown herself to be a creative and strategic business leader, always focused on helping her stellar roster of growing clients find new solutions to reach their marketing goals. We are thrilled to have Madhavi now helm Investment at Canvas Worldwide and look forward to many more years of partnership to come.”