Disney Names Hyundai 100th Anniversary Sponsor, Canvas Kicks It All Off with an Oscars Spot

Hyundai and Disney ran a 60-second ad during Disney-owned ABC’s broadcast of the Academy Awards to kick off Hyundai's sponsorship of Disney’s 100th anniversary. The deal, announced last year, makes Hyundai the exclusive automotive sponsor for the anniversary and is set to include a global ad blitz, original content launches, experiential activations, merchandising and social extensions connected to the Disney name and its intellectual property. The campaign is a collaborative effort by the Hyundai and Disney teams with Canvas Worldwide managing the brand relationship and ad buys. Read more from  here.