“When you treat fandom like faith, you build more than loyalty. You build identity.”

That’s how we kicked off our “Candid Conversations” at Cannes Lions International Festival of Creativity last week and it lit a fire! 🔥

With athletes everywhere and panels packed wall-to-wall, sports were one of the big themes along the Croisette. And now that we’ve all had a moment to exhale, Canvas Worldwide is diving deeper. Because hype fades… but authenticity and meaning lasts!

So we are officially introducing the 2025 Sports Marketing Report – Cannes Edition from Canvas Worldwide. This report includes 12 snackable sections that decode how sport is shaping the future of culture, community, and commerce. Interested? Download your copy here.

And here’s a little taste of what’s inside the first three sections alone:

🏟 1. How does data enhance sport’s sensory soul?

📺 2. Where are the viewers — and what are they really worth?

🌍 3. How is the Americanization of global sports changing the rules for fan culture and brand strategy?

Consider this report a roadmap for brands who are ready to show up with purpose in the modern mythology of the sports arena!

📥 Don’t miss your chance to read the full playbook here!