It's a big day for our Data Storytellers here at Canvas! Our Programmatic and Data Teams cleaned up at the AdExchanger Awards this week, winning for:

💫 Best Use of Data by an Agency
💫 Best Overall Use of Programmatic (the grand finale award of the night)!

 

We believe Brand v. Performance is the single biggest challenge facing marketers today. That's why we recently used AI to curate premium content, reaching qualified home buyers for Zillow and driving down CPA by 30% to deliver REAL, high-value outcomes. Not only is this "Brand + Performance" united in harmony (powered by AI!), but it's also leveraging Data Storytelling to serve as a sherpa to help brands better understand and utilize endless data and disciplines. Now, this is the future of media (and why the AdExchanger jury was loving our submission).