Butler, Shine, Stern & Partners (BSSP) today announced that California Lottery Commission has approved its selection as the California Lottery's lead agency, with Canvas Worldwide serving as media agency, following a highly competitive review process involving 20 agencies and agency partnerships.

The appointment marks a landmark win: a five-year lead agency contract with a maximum authorized expenditure of $550 million, with options for two additional one-year extensions.

Lottery staff cited the BSSP and Canvas partnership for its "innovative thinking, exceptional creativity, and clear strategic leadership," as well as its ability to transform player insights, data, and category expertise into a compelling platform for growth. BSSP and Canvas earned the highest evaluation rating, "Significantly Exceeds," across all three phases of the review process, according to the Commission recommendation.

Read the full story in AdAge here.