Canvas Wins Media Plan of the Year for Best Use of Voice
Adweek's 2026 Media Plan of the Year awards recognized the media agencies and brand-side planners doing the kind of needle-moving work that tapped into the cultural zeitgeist and drove results. Canvas Worldwide was proud to be honored for our work on the StreetEasy's "Never Become a Former New Yorker" campaign.
We asked: "In a city of renters, how can StreetEasy/Zillow pitch tools for buyers without alienating everyone who uses its platform for renting?" We decided to launch a hotline for former New Yorkers to call or text and get real about why they regretted leaving the city — which they may not have done if they had owned rather than rented their home.
The idea spawned 1,200 voicemail submissions, which became video and audio assets across YouTube, OLV, CTV, Meta, TikTok, Pinterest, and more. The campaign delivered 8.5 million earned impressions and helped StreetEasy exceed its overall buyer awareness goal by 4 percentage points.