Canvas Worldwide Named Media Agency of Record for Five Guys
Canvas Worldwide, the second-largest U.S. independent media agency, today announced it has been named Media Agency of Record for Five Guys.
Canvas will lead integrated media strategy, planning, buying, analytics and measurement for Five Guys as the brand prepares for its next phase of growth.
Five Guys selected Canvas for its success with helping lead QSR and fast casual brands drive measurable business growth. The agency’s differentiated approach combining advanced technology, data and measurement with business-first media strategy stood out.
"Canvas distinguished itself with a thoughtful strategy, strong team and clear focus on driving business results,” Five Guys Chief Commercial Officer Navin Sharma said. “Canvas's understanding of our brand and customer made it the clear choice for our business."
“Our team was inspired by Five Guys' commitment to quality and its ambitious vision for future growth,” said Paul Woolmington, CEO of Canvas Worldwide. “Our strategy is designed to help introduce more consumers to what makes Five Guys different while ensuring every media investment is accountable to real business outcomes.”
Canvas will develop an always-on, full-funnel strategy designed to recruit new guests, strengthen brand consideration and drive measurable incremental visits and sales throughout the year.