When the Conversation Moves From Passion... to Performance!
When the Conversation Moves From Passion... to Performance!
October 02, 2026
What happens when we move the conversation about fandom from passion and participation… to performance? Canvas Worldwide's CEO Paul Woolmington dives deep into Sports Marketing with Reddit. Building on research from the latest Canvas Sports Report: “The Fandom Advantage,” Paul shares what it takes to turn fandom into a measurable business advantage — from connecting fan engagement to outcomes that matter for Canvas clients, to using Data Storytelling to turn complexity into something brands can act on!
Watch the complete conversation here.